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Geographic | Industries | Customer Focus | Sales Calls | Followup Procedures
 

    Needler Sales Company is responsible for accounts within the states of Indiana and Kentucky for most of our principals. This is defined by the ERA as Territory 12.
 

Needler Sales Company calls upon a number of different industries within the territory:

• Contract Assembly
• Communications
• Measuring and Dispensing Systems
• Automotive
• FHP Motors
• Military Electronics
• RV Components
• Metal Forming
• Audio Equipment
• Appliances
• Hospital Equipment

    Needler Sales Company is very oriented towards our customers.  In this territory, as in most, it is necessary and desirable to build long term customer relationships.  We have been dealing with some of our key contacts in engineering and purchasing for over twenty-five years.  NSC focuses on building these relationships with engineering,  purchasing, and production personnel, and we pride ourselves on our in-depth knowledge of our customer base and on our ability to convert this knowledge into significant business opportunities for our principals.

    Needler Sales Company strives to design sales calls in a manner that allows for the best utilization of the business day.  The frequency of calls to a particular account is determined by several key factors.  The specific business prospects at each account vary over time.  Part of what allows us to develop good relationships with our customers is a knowledge of their needs.  In essence, we feel that while it is extremely important to maintain a significant amount of "face time" with our accounts, it is also important that the customers do not feel that a meeting has been less than productive.  In today's business environment of down-sizing and increased work loads, many customers appreciate a simple, straight forward, time-managed sales call.  Our goal is to be as effective as possible within the given time constraints without losing sight of our ultimate sales objectives.

    Needler Sales Company utilizes follow-up procedures to maintain a close and steady contact with the customer and our principal throughout the life of an opportunity.  We work closely with engineering and production departments from the first inquiry at a product's inception, through the end of the program life.  This helps to answer questions and eliminate any problems as early as possible.  We also work closely with purchasing to establish a clear channel of communication.  This is extremely important in today's competitive marketplace where cost reduction and vendor reduction seem to go hand in hand.